Leveraging the power of innovation

The online annual report 2023 of HUGO BOSS is a pioneer in the field of communicative reporting in the spirit of its motto “HELLO FUTURE!”. Impressions from the world of fashion combined with the most important KPIs in dynamic animations guide the stakeholders through the developments of the financial year.

As the annual report is at the core of HUGO BOSS’s reporting strategy following the slogan “Lead in Digital”, nexxar ensured that the possibilities of the digital world are fully exploited: the modern and, at the same time, elegant design concept, which delivers great user experience, a highlight dashboard including management videos, and the dynamic characteristics of each page lend the report an emotional touch telling the powerful stories “behind the numbers”.

  • Process and report type

  • Services we provided

    • Consulting
    • Design concept & programming
    • Hosting
    • Motion design
    • PDF design
    • PDF layout
  • Features

    • Key figures comparison
    • Topic filter
    • Dashboard
    • Scrolling stories
    • Special pages introducing Board members
See the Annual Report liveSee the Sustainability Report live

HELLO Future! stories with glitch

The story pages not only present the highlights of the reporting year in a nutshell, but also address topics such as customer experience, sustainability, and tech-driven innovation. Videos and other dynamic elements, such as the glitch effect, which creates a futuristic atmosphere, make the report modern and vivid. This innovative effect is a creative stylistic component that catches the user’s attention, also being a prime example for avant-garde aesthetics.

Highlights on dashboard

You want to check out all key facts at a glance adorned with the highlights of the year? Visit the highlights page of the Annual Report, where you will find what you are looking for: a dashboard full of facts and figures, packed with micro animations, management videos and moving pictures from the world of fashion. You can even filter the topics according to your interests.

Sustainability Report

HUGO BOSS’ Sustainability Report is characterised by a light background, which contrasts visually with the annual report. The generous design with appealing images and graphics draws the reader into the content and illustrates the company’s sustainability efforts. Each section invites the reader to engage further with the linked PDFs and additional resources to develop a comprehensive understanding of HUGO BOSS’ sustainability efforts.


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